TIP 01
Markstrat Tips:
Introduction and How to Win Markstrat
THE BEST FREE MARKSTRAT GUIDE WITH HELPFUL TIPS TO WIN MARKSTRAT 2024 [MARKSTRAT 2025]
1
StratX Simulation - Markstrat 7 - Top 10 Tips to WIN MARKSTRAT - Round 1
https://www.youtube.com/watch?v=QNo9cQhxOos
2
StratX Simulation - Markstrat 7 - Top 10 Tips to WIN MARKSTRAT - Round 2
https://www.youtube.com/watch?v=5ulGfSbA5wI
3
The Best Markstrat Guide with Helpful Markstrat Tips to Win Markstrat 2022
https://www.reddit.com/r/markstrat2022/comments/tqzpj8/the_best_markstrat_guide_with_helpful_markstrat/
4
THE BEST MARKSTRAT GUIDE WITH HELPFUL MARKSTRAT TIPS TO WIN MARKSTRAT 2022 - MARKETING STRATEGY GAME FREE WINNING GUIDES AND TIPS - PART ⅓
https://markstrat2019.blogspot.com/
5
Marketing Strategy Simulation Game – FREE Winning Guides and Tips [update for Markstrat 2023 and Markstrat 2024]
https://mbagame303125988.wordpress.com/
6
The Best Markstrat Guide with Helpful Markstrat Tips to Win Markstrat 2022
https://www.reddit.com/r/markstrat2022/comments/tqzpj8/the_best_markstrat_guide_with_helpful_markstrat/?rdt=60920
7
THE BEST MARKSTRAT GUIDE WITH HELPFUL MARKSTRAT TIPS TO WIN MARKSTRAT 2022 - MARKETING STRATEGY GAME FREE WINNING GUIDES AND TIPS - PART ⅓
https://marketingsimulation2012.blogspot.com/
8
MARKSTRAT TIPS - MARKETING STRATEGY GAME FREE WINNING GUIDES AND TIPS - PART 3
https://markstrat2019.blogspot.com/2019/01/marketing-strategy-game-free-winning.html
9
MARKSTRAT GUIDE - FREE Winning Guides and Tips To Win Markstrat 2022 - Period 1
https://www.youtube.com/watch?v=qLQ8o5omwXI
10
THE BEST MARKSTRAT GUIDE WITH HELPFUL MARKSTRAT TIPS TO WIN MARKSTRAT 2022 - MARKETING STRATEGY GAME FREE WINNING GUIDES AND TIPS - PART 1/3
http://marketingsimulation2012.blogspot.com/
11
Marketing Strategy Simulation Game - FREE Winning Guides and Tips for Markstrat
https://marketinggame2018.blogspot.com/
12
MarkStrat - 8 Round by Round - Guides and Tips
https://www.reddit.com/user/globaldna6688/comments/9501r1/markstrat_8_round_by_round_guides_and_tips/
13
The Best Markstrat Guide with Helpful Markstrat Tips to Win Markstrat 2022
https://www.reddit.com/r/markstrat2022/comments/tqzpj8/the_best_markstrat_guide_with_helpful_markstrat/
14
Markstrat Tips to Win Markstrat 2022
https://www.reddit.com/r/markstrat2022/comments/tqzpj8/the_best_markstrat_guide_with_helpful_markstrat/?rdt=45973
15
MarkStrat 2018 – Free Winning Guides and Tips & Free Personal Support for 2 Rounds
https://markstrat6688.wordpress.com/2018/08/06/the-journey-begins/
18
MARKSTRAT Help - Markstrat 2022 - FREE Winning Guides and Tips - Free Personal Support for 2 Rounds
https://www.youtube.com/watch?v=24xrOEhstAc
19
MARKSTRAT GUIDE - FREE Winning Guides and Tips To Win Markstrat 2022 - Period 1
https://www.youtube.com/watch?v=qLQ8o5omwXI
20
Quick Guide to Win MarkStart 1 - The Best Free Guide with Helpful Tips to Win Markstrat
https://markstratguide.blogspot.com/
21
StratX Simulation - Markstrat 7 - Top 10 Tips to WIN MARKSTRAT - Round 2 (Win with 4 new products)
https://www.youtube.com/watch?v=M1mxUqO8Ls8
Markstrat 150
— —
StratxSimulation,
MarkStrat,
Marketing,
Simulations,
Sonites,
Vodites,
Free guide,
Markstrat Guide,
Markstrat Tips,
Markstrat Help,
2023,
2024,
2025
------
Markstrat 500
Markstrat,
StratX,
Tips,
Guide,
Guides,
How to Win,
How to Win Period 1,
Period 1,
Period 2,
Markstrat 2024,
Markstrat 2025,
Markstrat 2026,
2024,
2025,
2026,
Markstrat Guide,
Markstrat tips,
Markstrat help,
How to win Markstrat,
Markstrat,
R&D,
Price,
Markstrat tips,
Win Markstrat,
Processing power,
Display size,
Design index,
Battery life,
Features,
Connectivity,
Sonites,
Vodites,
Winning guide,
Explorers,
Shoppers,
Professionals,
High Earners,
Savers,
Sales forecast,
Marketing mix,
Sales force,
Markstrat is a
marketing strategy simulation used by over 500 academic institutions in
undergraduate and MBA programs.
This is entry level winning
guides and tips for Mark Strat.
Also, key decisions and
explanations for each period (round).
To keep it simple, will
limit each article in 1-2 pages.
To start, after log in,
your team will manage a company, and compete with other teams (play by class
mates or by computers).
The products are Sonite
and Vodite (can be smart phone, laptop, tablet, or any consumer products).
Sonite and Vodites are produced
with different physical attributes:
- Features
- Design
- Battery
- Display
- Power
- Price
Each attribute has different
scales, eg. Battery hours from 24 to 96, screen display scales from 4 to 40.
In each market, different
consumer segments will prefer different product attributes (about five segments
of consumers).
Round 1 starts with 2
products in Sonite, then each team can launch new brands in Vodite in later
rounds.
Winning team will be
the one with higher sales, net profit, contribution margins, price share…
depending of factors selected by professor.
Key decisions areas include:
1. Market Research
2. Marketing Mix
(advertising, production planning, pricing)
3. Commercial Team
4. Brand Portfolio
(launch, drop, or modify brands)
5. Research and
Development (build the brands)
Basic
Markstrat Tips to Start and Win
1. Spending Budget in Round 1
Each team will have a certain budget to spend from round 1.
Gain as high market share as possible.
Next round budget will be decided bases on this round result.
Budget surplus will be carried to next round.
The focus should be maximizing net profit margin.
Need to balance advertising and profit margin.
2. Focus on the Ideal points
This is the most important decision and tip.
Open the Market Research Report to find positioning map.
Find the position of each Brand.
Find the competitors in each segment.
Keep the products as close to ideal points as possible.
Forecast ahead when build new projects in R&D.
3. Find out the most important attributes in each segment
Each segment has
their focus on certain attribute.
For Sonite, this
is Power and Price
For Vodite, this
is Connectivity and Price.
Check the Conjoint
Analysis report to find out important attributes
Also check positioning
map to check the two most important factors
When advertising
every round/period, set perceptual objectives for the two attributes
Try to bring
brands close to the point.
4. Produce high in round 1, do not stock out
For round 1, it
is important to gain good market share, so do produce high, 10% higher than demand.
Do not lose
potential sales and market share.
Some inventory
in round 1 is acceptable.
Spend all your
budget in round 1.
5. Use market research report
Use the market
research report to study competitors, their strategies, their spending on advertising,
commercial team for each brand, their target segment, R&D investment…
Also use market
research to study each segment and check results of last round decisions.
Go through all
sections of report so that can find needed data quickly in later rounds.
6. Launch a new brand to replace bad brand
We can launch a
new brand close to ideal spot, spend high advertising, then can sell better
than old brand which is far from ideal spot. We can also retire or drop bad
positioning brands.
Drop brand that
far from ideal spot as early as we can, so can save cost.
Launch new brand
as early as we can and invest high advertisement then they can sell well soon.
7. Keep track of Perceptual Objectives
In project,
brand determines its physical attributes
Ideal points are
always moving, as customer demands change all the time.
Use perceptual
objectives to bring brands closer to ideal point each round.
Need to spend
from 10% to 15% of advertising budget per brand on advertising research.
8. Advertising higher than competitors
This is close to
real world of business; stronger advertising often is better.
Brand is
perceived close to the ideal spot then sales is better.
This perception depends
on advertising, so spend more on advertising.
Do this as early
as possible, to build more image in mind of customers.
Also, having
higher commercial team will increase sales and net contribution.
Give commercial team
about 20% of marketing spend (ads and commercial).
In later rounds,
we can use 50/50.
Spend more advertising
for better brands, support best selling brands to maintain sales and market
shares and lead the market.
For brands with
good margins, spend more advertising to increase sales, market shares.
For round 1, allocate
budget based on sales of each product.
9. Get max 2 or 3 segments in Sonites
We can launch
max of 5 brands in Sonites and also max of 5 in Vodite.
Brand as a
package of product.
Base project is
actually physical product features.
So, we need
different project for different target segment.
Multiple brands
can use the same project, like core product features.
This can also
save cost of R&D and cost of production.
So, we can have
2 base projects and then base on the 2 projects, build 5 brands in Sonites markets.
This can help
capture as much market share as possible.
10. Long term strategy game
This is long
term strategy game, so think ahead.
Think when to
invest in R&D, when to enter Vodite markets.
Start with Round
1 carefully.
Select target
segment wisely, based on Price, Competition, Perceptual maps and also check
Competitors…
Good
Luck and Success !!
MARK STRAT
FREE PERSONAL SUPPORT FOR 2 ROUNDS
Email: mbagame2017@gmail.com
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