MARKETING STRATEGY GAME
FREE WINNING GUIDES AND TIPS - Part 1
1.
Overview of Marketing Strategy Simulation Game – Free
Winning Guides and Tips
The guides and tips are experiences from hundreds of
games and rounds over many years helping and supporting MBAs with Marketing
Simulation Games. After reading all the following guides and tips, we win half
of the game.
It
has 64 pages, quite long, but very detailed guides for almost every thing
needed to play the game, from overview to all the decisions to make for each
round.
3.
Use an Excel file to
keep track of R&D, Production for all rounds
Or
download FREE Excel file – Link at the end of this Guides
Use
this Excel file to keep all the data about the competitors and calculation of
sales forecast and production. Also use this to keep track of R&D and ideal
spots for each round.
This
will help we analyze and predict what the competitors are up to. To get Free
Excel file with formula to calculate sales forecast, production, R&D, send
an email to support email at the end of this guide.
THE BEST FREE MARKSTRAT GUIDE WITH HELPFUL TIPS TO WIN MARKSTRAT 2024 [MARKSTRAT 2025]
1
StratX Simulation - Markstrat 7 - Top 10 Tips to WIN MARKSTRAT - Round 1
https://www.youtube.com/watch?v=QNo9cQhxOos
2
StratX Simulation - Markstrat 7 - Top 10 Tips to WIN MARKSTRAT - Round 2
https://www.youtube.com/watch?v=5ulGfSbA5wI
3
The Best Markstrat Guide with Helpful Markstrat Tips to Win Markstrat 2022
4
THE BEST MARKSTRAT GUIDE WITH HELPFUL MARKSTRAT TIPS TO WIN MARKSTRAT 2022 - MARKETING STRATEGY GAME FREE WINNING GUIDES AND TIPS - PART ⅓
https://markstrat2019.blogspot.com/
5
Marketing Strategy Simulation Game – FREE Winning Guides and Tips [update for Markstrat 2023 and Markstrat 2024]
https://mbagame303125988.wordpress.com/
6
The Best Markstrat Guide with Helpful Markstrat Tips to Win Markstrat 2022
7
THE BEST MARKSTRAT GUIDE WITH HELPFUL MARKSTRAT TIPS TO WIN MARKSTRAT 2022 - MARKETING STRATEGY GAME FREE WINNING GUIDES AND TIPS - PART ⅓
https://marketingsimulation2012.blogspot.com/
8
MARKSTRAT TIPS - MARKETING STRATEGY GAME FREE WINNING GUIDES AND TIPS - PART 3
https://markstrat2019.blogspot.com/2019/01/marketing-strategy-game-free-winning.html
9
MARKSTRAT GUIDE - FREE Winning Guides and Tips To Win Markstrat 2022 - Period 1
https://www.youtube.com/watch?v=qLQ8o5omwXI
10
THE BEST MARKSTRAT GUIDE WITH HELPFUL MARKSTRAT TIPS TO WIN MARKSTRAT 2022 - MARKETING STRATEGY GAME FREE WINNING GUIDES AND TIPS - PART 1/3
http://marketingsimulation2012.blogspot.com/
11
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https://marketinggame2018.blogspot.com/
12
MarkStrat - 8 Round by Round - Guides and Tips
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Markstrat Tips to Win Markstrat 2022
15
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https://markstrat6688.wordpress.com/2018/08/06/the-journey-begins/
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MARKSTRAT Help - Markstrat 2022 - FREE Winning Guides and Tips - Free Personal Support for 2 Rounds
https://www.youtube.com/watch?v=24xrOEhstAc
19
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20
Quick Guide to Win MarkStart 1 - The Best Free Guide with Helpful Tips to Win Markstrat
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21
StratX Simulation - Markstrat 7 - Top 10 Tips to WIN MARKSTRAT - Round 2 (Win with 4 new products)
https://www.youtube.com/watch?v=M1mxUqO8Ls8
Markstrat 150
— —
StratxSimulation,
MarkStrat,
Marketing,
Simulations,
Sonites,
Vodites,
Free guide,
Markstrat Guide,
Markstrat Tips,
Markstrat Help,
2023,
2024,
2025
------
Markstrat 500
Markstrat,
StratX,
Tips,
Guide,
Guides,
How to Win,
How to Win Period 1,
Period 1,
Period 2,
Markstrat 2024,
Markstrat 2025,
Markstrat 2026,
2024,
2025,
2026,
Markstrat Guide,
Markstrat tips,
Markstrat help,
How to win Markstrat,
Markstrat,
R&D,
Price,
Markstrat tips,
Win Markstrat,
Processing power,
Display size,
Design index,
Battery life,
Features,
Connectivity,
Sonites,
Vodites,
Winning guide,
Explorers,
Shoppers,
Professionals,
High Earners,
Savers,
Sales forecast,
Marketing mix,
Sales force,
1.
QUICK GUIDE AND TIPS
– 2019
COMPETITIVE INTELLIGENCE
REPORT - PRODUCTION
Round 1
|
||||||
Brand
|
Explorers
|
Shoppers
|
Profs
|
High Earners
|
Savers
|
TOTAL
|
LOCKER
|
240
|
480
|
240
|
240
|
1,310
|
2,510
|
LOOPEA
|
230
|
230
|
1,580
|
390
|
230
|
2,660
|
Advertising
|
5.2
|
millions
|
||||
Round
2
|
||||||
Brand
|
Explorers
|
Shoppers
|
Profs
|
High Earners
|
Savers
|
TOTAL
|
LOCKER
|
240
|
530
|
240
|
240
|
1,410
|
2,660
|
LOOPEA
|
280
|
280
|
1,850
|
450
|
280
|
3,140
|
Advertisingvertising
|
5.8
|
|||||
Brand
|
Specialty Stores
|
Mass Merch.
|
Online Stores
|
TOTAL
|
||
LOCKER
|
10
|
17
|
4
|
31
|
||
LOOPEA
|
22
|
5
|
4
|
31
|
||
Round
3
|
||||||
Brand
|
Explorers
|
Shoppers
|
Profs
|
High Earners
|
Savers
|
TOTAL
|
LOCKER
|
300
|
300
|
300
|
300
|
2,110
|
3,310
|
LOOPEA
|
340
|
340
|
2,570
|
340
|
340
|
3,930
|
Advertising
|
7.3
|
|||||
Brand
|
Specialty Stores
|
Mass Merch.
|
Online Stores
|
TOTAL
|
||
LOCKER
|
10
|
21
|
3
|
34
|
||
LOOPEA
|
20
|
7
|
7
|
34
|
||
Round
4
|
||||||
Brand
|
Explorers
|
Shoppers
|
Profs
|
High Earners
|
Savers
|
TOTAL
|
LOCKER
|
360
|
360
|
360
|
360
|
2,760
|
4,200
|
LOOPEA
|
470
|
470
|
3,340
|
470
|
470
|
5,220
|
Advertising
|
9.6
|
|||||
Brand
|
Specialty Stores
|
Mass Merch.
|
Online Stores
|
TOTAL
|
||
LOCKER
|
11
|
24
|
5
|
40
|
||
LOOPEA
|
21
|
9
|
9
|
39
|
||
Round 5
|
||||||
Advertising
|
10
|
|||||
Brand
|
Specialty Stores
|
Mass Merch.
|
Online Stores
|
TOTAL
|
||
LOCKER
|
12
|
30
|
8
|
50
|
||
LOOPEA
|
26
|
13
|
11
|
50
|
||
Round 6
|
||||||
Brand
|
Explorers
|
Shoppers
|
Profs
|
High Earners
|
Savers
|
TOTAL
|
LOCKER
|
570
|
1,140
|
570
|
570
|
3,710
|
6,560
|
LOKEMON
|
160
|
160
|
160
|
1,050
|
160
|
1,690
|
LOOPEA
|
470
|
470
|
3,340
|
470
|
470
|
5,220
|
Advertising
|
13.5
|
|||||
Brand
|
Specialty Stores
|
Mass Merch.
|
Online Stores
|
TOTAL
|
||
LOCKER
|
12
|
30
|
8
|
50
|
||
LOKEMON
|
12
|
7
|
6
|
25
|
||
LOOPEA
|
26
|
13
|
11
|
50
|
||
1.
Two categories of
products
The game has two categories
of products, Sonite and Vodite. (They are durable consumer products, such as
computer, digital camera, smart phones, laptop, tablets…). Sonite products have
50 attributes, but 5 top important include: processing power, display size,
design, battery life and features (think about PC, Laptop, smart phones).
Vodite products also focus on 5 key characteristics, including: resolution,
energy, carbon footprint, connectivity and apps (thinks about smart phone,
tablets…)
2.
Manage a company in
competition
We and our team will manage a
company, competing with other five companies in this industry. Companies name
start with L, M, N, R, S, T. We will involve in all the marketing decisions,
from R&D, products specification, target customers, brand awareness, market
shares, distribution coverage, profitability, competition, long term
strategies. Brands are developed based on Project, project name start with PO
for Sonite and PE for Vodite. Brand names start with Company first letter and O
for Sonite and E for Vodite, eg. LOOK and LOOPEA, MOST and MOVE, or ROCKY and ROLLE
(Sonite) and LESOLEE, METOR, TEMPO, SEASTAR (for Vodite).
3.
Tip: Be the first one
in the Vodite market.
We can launch the new product
from Round 5 and gain good sales and profit all rounds from 6, 7 to 8. Do not
be afraid that our product won’t be good enough. We can always change it later
through R&D. Consumer’s awareness and perceptions are the most important
factors to gain the market share in the Vodite market.
4.
Tip: Get start as
early as possible
Understand the game and all
the software functions to transfer business ideas into the game, competitive
ideas into the game. Ask professor any question right from round 1 or even talk
to others who already played this game. Read all winning guides and tips from
Internet, and tutorial videos, can save time and start with the right decisions
and direction.
5.
Tip: Implement R&D
every round
To improve the products every
round. See the samples decisions for R&D at the end of this guides. In this
marketing simulation game, product life cycle is applied, so, products need
updated every round to close to customer expectation or perception (ideal
spots).
6.
Tip: A product should
only target one segment.
Trying to target more
segments with one product will be the disadvantage for the long run. In fact, we
can still have a product, that sell mainly in one segment (70%) and in some
other segments (20% and 10%).
7.
Take a risk to win
the long term strategy game.
Don’t be afraid to take short
term losses for long term gains. Be creative but smart about our decision. If we
invest in R&D, new product, we may have good sales but lower net profit in
round 1-2-3 but will have both highest sales and profit, leading the game all
rounds from 4 to 8.
8.
Tip: Win with four,
five for six products
Make sure that we have enough
money to keep our product in the portfolio competitively. Too many products
without management will decrease the market share in the long run. One of the
winning strategies is to have three products in Sonite (add one more product in
round 5 or 6) and one new product in Vodite from round 5 or 6.
9.
Read the report every
round
In early round to find needed
data and numbers to support our decisions. Eg. Sales, Unit sold, Market
demands, Segment Growth, Product specification of competitors, competitor
prices… Map out our team decisions. Know why we are doing what we doing, have
data, and numbers to support it. Do not go with “I think we should”. That’s
vague and dangerous. Win the game is important, and learning the reasons to
make right decisions are also equally important.
10.
Again, this is long
term strategy game
Performances in the later
periods determine our win or loss, so do not get too comfortable with the
initial success. Start early to get good sales and profit from early rounds,
and invest to launch new products from round 5 or 6 (or even earlier weeks)
11.
Buying the market
reports
People said buy all the
reports. But I think it is redundant. A couple of research reports I suggest
buying are:
i. Industry benchmarking: we will
be able to see what other teams spend on R&D, thus predict their next
steps.
ii. Market Report: shows how much
product did other teams sold, their prices, and based costs
iii. Consumer Panel: shows the
market share each product gains in each segment.
iv. Distribution Panel:
market share per distribution channel. This will help to allocate the
commercial team
v. Semantic Scales: Brand
perceptions, important characteristics that consumers want.
vi. Market Forecast: Helps we
calculate production plan.
vii. Competitive advertising and
competitive commercial teams: shows how much competitors spend on these two
categories. Help we determine how much we should spend to gain more market
share.
12.
Tip: What to focus in
Round 1
In round 1,
select the right target segment for 2 products, eg. LOCKERERfor Savers and LOOPEA for
Professional. Note that products are
sold in all five segments in early rounds, but about 60-70% in the target
segment. In round 4 or 5 or 6 launch a new product, focus on one more segment,
eg. High earners. And also one more
new product in Vodite focus on Followers
at the end.
13.
Have a reason for any decision
Have a reason or strategy behind each decision our team makes.
Don’t pull numbers out of our head. “120,000 units sound like a good
number of units to order.” NO! We don’t use phrases like “it sounds
good” or ” I think” with Markstat. We are an MBA in training. Think
like it! So, just check market demand and also market growth to estimate sales
forecast for each round. Also, look at competitors’ sales.
14.
Do not over analyze
Marketing Strategy Game gives our more information than we can
handle. Determine as quickly as possible what data our team needs to
focus on. If our team starts developing a bunch of products, assign
product managers to monitor individual results, changing trends, and be the decision
maker behind any R&D modifications.
15.
Focus on Advertising.
Give generously in both in media and market research budgets to insure our
product’s success. We always gave 7-15% of our media budget to market
research. Advertising is a real key to the game, our brand awareness, and
ultimately, our sales.
16.
Decide in the first round if we want to go into
Vodite.
If we want to go Vodite, start saving money. Just a
little tip: It will take around $8,000 to create a Vodite project. That is alot in the Marketing Strategy Game
world. Our team’s average budget for a given period was about the
same amount. So, it requires saving for 3-4 rounds to start introduce a new
product in Vodite.
Go into Vodite. My team researched other
games outside our own. There is a lot of money to be made in
Vodite. The winner in our game and in other games usually had at least
one Vodite in the market.
17.
Speaking of R&D
Think about it and plan two/three periods in advance.
It takes one period just to develop or modify a product, two periods if we want
to develop it at the lowest cost.
18.
Use minimum base cost
When doing R&D, Always, Always, Always check the
box to develop our product at minimum base cost. One of our teams forgot
to check it. The base cost for their product was $1000, everyone else’s
was $300. Let’s just say their margins were in the negative.
19.
Do not spend much on Sales Force
Sales Force is tricky, costly, and offers little return.
Sales Force is most needed in new markets, not as much in established
ones. Give real thought if we start hiring people because it costs twice
as much to fire them. Use that money instead on R&D or Advertising.
20.
Production and Inventory
This is a real balancing act. Over producing leads to
very high holding costs and under producing leads to missed sales. Our
team learned that it was better to over produce by a certain amount than run
out of inventory completely. We missed around 200,000 unit sales in one
period because we didn’t order enough. Bad for us, good for the other
team who happily filled the orders.
21.
Pay attention to our holding costs
Not to mention all our accounting figures. Just because they
don’t have pretty colors and graphs doesn’t mean they are not EXTREMELY
informative.
22.
Tip, Again: Target each product for one market segment.
If our product fits the needs of what Professionals want, then target
that group 100%. Splitting target segment percentages goes against you.
23.
Don’t create the most basic product possible.
Let’s just say our team had a plan to create the most basic Vodite and
utilize a skimming strategy (charge a very high price and drop it slowly to
gain more market shares). No one will buy scrap medal, Period! Even
if we are one of the first to the Vodite market, it’s not a good idea to spend
$8,000 to develop a tin can. Best to stay in the middle when putting
together our R&D specs.
24.
Always spend our entire budget in the beginning periods.
In the beginning periods, it is
common to see all teams receive a fixed and equal budget. This ensures that the
game is as fair as possible, as some teams will start off in better positions
than others. Because the budget is fixed to a set amount each period, any
leftover budget will not carry over to the next period. Our focus in the
beginning should also be to gain as much market share as possible; this is not
the time to begin cutting down margins. In the later periods our budget will be
determined by our performance in the previous round, and budget surpluses will
carry over into the next period. If you’re doing well, we may find that we have
more budget in a single period than we need for advertising and commercial team
(we can see this in the Experiments market research reports, which show
expected change in contribution had we increased our ad/commercial team spend).
The fight for market share should be pretty much over by these periods, and the
new focus is maximizing our net margin; if increasing advertising or commercial
team spend is going to decrease our net margins, don’t do it, let it carry
over.
END OF PART 1 OF 2
MarkStrat, StratX, Free Winning
Guides and Tips,
Free Personal Support for 2
Rounds
Free
Personal Support for 2 Rounds
Contact: Tom, Dr,
Associate Prof.
MBA Business
Simulation Games Support - Since 2012
MarkStrat, StratX, Free Winning Guides and Tips,
Free Personal Support for 2 Rounds,
Email: mbagame2017@gmail.com
Blog: https://marketingsimulation2012.blogspot.com
------
Marketing,
Simulations,
Strategic Marketing,
Innovation,
Brand Strategy,
Digital Transformation,
Marketing Mix,
Share Price Index,
Market Forecast,
Sonites,
Vodites,
Free guide, free guides, free guides and tips,
Winning guide, winning guides,
Markstrat, Tutorial, tutorials, guide, guides, tip, tips, how to win markstrat,
2018, 2017,
Markstrat, StratX,
Tips,
Guide,
Guides,
How to Win,
How to Win Period 1,
Period 1, Period 2, Period 8,
Processing power,
Display size,
Design index,
Battery life,
Features,
Resolution,
Energy Efficiency,
Carbon footprint,
Connectivity,
Application programs,
Apps,
Explorers,
Shoppers,
Professionals,
High Earners,
Savers,
Distrribution channels,
Specialty stores,
Mass merchandisers,
Online stores,
Making decisions,
Brand portfolio decisions,
Marketing mix decisions,
Decisions,
Production,
Price,
Advertising,
Perceptual objectives,
Research, Development, Decisions,
Free Personal Support for 2 Rounds,
Email: mbagame2017@gmail.com
Blog: https://marketingsimulation2012.blogspot.com
------
Marketing,
Simulations,
Strategic Marketing,
Innovation,
Brand Strategy,
Digital Transformation,
Marketing Mix,
Share Price Index,
Market Forecast,
Sonites,
Vodites,
Free guide, free guides, free guides and tips,
Winning guide, winning guides,
Markstrat, Tutorial, tutorials, guide, guides, tip, tips, how to win markstrat,
2018, 2017,
Markstrat, StratX,
Tips,
Guide,
Guides,
How to Win,
How to Win Period 1,
Period 1, Period 2, Period 8,
Processing power,
Display size,
Design index,
Battery life,
Features,
Resolution,
Energy Efficiency,
Carbon footprint,
Connectivity,
Application programs,
Apps,
Explorers,
Shoppers,
Professionals,
High Earners,
Savers,
Distrribution channels,
Specialty stores,
Mass merchandisers,
Online stores,
Making decisions,
Brand portfolio decisions,
Marketing mix decisions,
Decisions,
Production,
Price,
Advertising,
Perceptual objectives,
Research, Development, Decisions,
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